Explain The Ways Through Which The British Manufacturers Attempt To Take Over Indian Market With The Help of Advertisement.
- When Manchester industrialists began selling cloth in India, they put labels inform buyers about the place of manufacture and the name of the company as well as a mark of quality. When buyers saw ‘MADE IN MANCHESTER’ , they were expected to feel confident about buying the cloth.
- Labels also carried images and were very often beautifully illustrated. Old labels help us understand the mind of the british manufacturers, their calculations, and the way they appealed to the people.
- Images of Indian gods and goddesses regularly appeared on these labels as if to give divine approval to those goods. Images of Krishna or Saraswati was also intended to make the goods from a foreign land appear familiar to the Indian people.
- Manufacturers printed calendars with divine pictures which even appealed to people who could not read.
- Images of emperors and nawabs were also used on advertisements and calendars to inspire confidence in their quality.
